Gamification in ecommerce: Fad or Future?
Intro Consumption is more than just a necessity, it’s often a leisure activity. That said, many of us try make our shopping experiences as brief and convenient as possible; find what you want, add to basket and then checkout all in as little time as possible, therein...
The Success of Subject Matter Experts
SMEs (Subject matter experts) have a critical role to play in generating growth, employment, and solutions for people at the base of the pyramid in emerging economies such as the ecommerce market. They’re also adaptable and agile, more responsive to situations due to...
Context, Not Control
Independent Decision Makers We want our employees to be great independent decision makers; to only consult their manager when they are unsure of the right decision. The leader’s job at every level is to set clear context so that others have the right information...
Freedom and Responsibility in the Workplace
Our Attitude There are companies where people ignore rubbish on the floor in the office, leaving it for someone else to pick it up, and then there are companies where people in the office pick up the trash they see, as they would at home. We try hard to be the latter,...
Why Choose a Headless CMS?
What is a Headless CMS? A headless CMS is a back end only content management system; it doesn’t generate a public-facing channel, like a website. It’s constructed as a content repository that makes content this accessible through a RESTful API. This can then display...
The Commoditization of Ecommerce
What is Commoditization? Commoditization refers to a process in which goods or services become relatively indistinguishable from the same type of offerings presented by a rival company. Generally speaking, commoditized products within categories are so similar to one...