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The First AI Advantage Belongs to the Prepared
Over the last two months, I have met with retailers and brands, attended several industry events and observed the window for waiting to see how AI plays out has closed. Fast follower is still a respectable position. Early adopter is the better one. Remaining a laggard is now a decision to fall behind competitors who are already shipping faster than you.
Retail AI must earn the right to act
The opportunity for Retail AI is to help customers get better answers and act on them faster. ASOS reports that AI supports around 20% of its buying decisions, while Zalando reported a 63% increase in high-value interactions with its AI Assistant during the first half of 2026.
Is Permacrisis Now Retail’s New Normal?
I was talking to our Chief Revenue Officer recently about what’s trending in our industry. No shortage of candidates. But the one I keep coming back to isn’t a technology or a channel. It’s a pattern.
Resetting the ERP Cost Curve
Your ERP anchors the ship. It serves as the backbone of your retail operations. Outdated cores bloated with custom code and patched acquisitions steadily devour budgets while agility evaporates. E-commerce now claims 16% of total sales. Customer demand shifts at...
Agentic Loyalty Unlocking Billions in Dormant Value
With 2026 marking retail’s “flight to profitability”, loyalty budgets now face scrutiny on par with stores, returns and media spend. The global loyalty management market size is estimated at roughly USD 14–15 billion in 2026, which means retailers are already carrying...
Press Releases
Bracknell-founded AyataCommerce Presented with King’s Award Ahead of 10th Anniversary
Founded in Bracknell, AyataCommerce has grown into a global technology partner for leading retailers. As the company approaches its 10th anniversary, the formal presentation of the King’s Award for Enterprise in International Trade recognizes the people, partnerships, and ambition behind its international success.
Westwing Selects AyataCommerce to Deliver Enterprise Order Management for European Premium Home & Living Expansion
Leading premium Home & Living destination goes live with a new enterprise order management platform to support multi-country scale, premium fulfilment and omnichannel growth. Munich, Germany, 01/06/2026:Westwing Group, Europe’s premium destination for Home...
AyataCommerce Receives The King’s Award for Enterprise in International Trade
AyataCommerce Receives The King's Award for Enterprise in International Trade London, United Kingdom – May 2026 – Ayata Group LTD trading as AyataCommerce has been honoured with The King's Award for Enterprise in International Trade, one of the most prestigious...
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