Leading premium Home & Living destination goes live with a new enterprise order management platform to support multi-country scale, premium fulfilment and omnichannel growth.
Munich, Germany, 01/06/2026:
Westwing Group, Europe’s premium destination for Home & Living, has gone live with a new enterprise order management system (OMS) delivered in partnership with AyataCommerce. The platform supports Westwing’s next phase of growth, scaling a premium, own-brand-led proposition across 23 European markets including its recently launched UK operation, while protecting operating leverage and margin.
Business Challenge
Westwing’s growth strategy is built on expanding into new markets, scaling its own Westwing Collection, and selectively extending into physical retail, without a proportional increase in operational complexity. As average basket values rise and the assortment shifts towards higher-value furniture and home categories, order fulfilment has become more demanding. Accurate delivery promises, bulky-goods handling, returns orchestration, and inventory visibility across countries and channels all matter more at this scale. Supporting this required order management capability designed for growth, promise management, and exception handling, rather than a one-size-fits-all retail model.
Solution Delivered
AyataCommerce implemented an enterprise OMS to orchestrate orders across Westwing’s European footprint. The solution delivers multi-country order orchestration, inventory visibility across own-brand and curated third-party stock, delivery promise and available-to-promise management, carrier and fulfilment routing for both small-parcel and bulky goods, and returns and exception handling. The platform supports emerging omnichannel requirements as Westwing’s store and store-in-store portfolio grows, and aligns with Westwing’s wider move towards a scalable, SaaS-based operating model.
Delivery Approach
The programme was delivered through close collaboration between Westwing’s operational and technology teams and AyataCommerce, with a phased approach prioritising a controlled, low-risk go-live. Delivery was governed through milestone gates and joint go/no-go decision points to protect business continuity at launch.
Business Outcomes
The new platform gives Westwing the capability to scale across markets without adding operational complexity. Delivery promises to customers are more consistent and accurate, inventory visibility has improved across channels, and the business now has stronger handling of returns and order exceptions in higher-value home categories. These capabilities directly support Westwing’s strategy of profitable, disciplined European expansion.
Future Roadmap
The OMS platform provides the operational foundation for Westwing’s continued geographic expansion, the growth of Westwing Collection, and the development of omnichannel capabilities across its store network. Future phases are expected to extend order orchestration and fulfilment capabilities in line with Westwing’s market and channel growth.
For media enquiries, please contact: info@ayatacommerce.com
About Westwing
Founded in 2011, Westwing Group is a premium Home & Living commerce business present in 23 European countries. Westwing creates an inspiration-led shopping experience through daily curated retail campaigns, a permanent assortment of leading third-party design brands, and its own Westwing Collection. Its mission is to inspire customers with captivating, shoppable home stories and a premium product selection.
About AyataCommerce:
AyataCommerce is a premier provider of composable solutions, specialising in unified commerce across B2C, B2B and D2C. The company’s teams combine deep technical knowledge with retail industry experience to deliver implementations that reduce risk, shorten time to market, and improve operational performance.
