Breitling rapidly transforms its order management platform, resulting in significantly enhanced inventory management, an improved customer experience – and a multimillion-dollar increase in sales.

A single consolidated view

A SINGLE VIEW INVENTORY

Implementation of Fluent Commerce to provide Breitling with a single view that displayed inventory of their channels

MVP APPROACH

A Minimum Viable Product (MVP) approach to ensure a fast time to market and rapid ROI

CLICK + COLLECT

A focus on optimizing order orchestration journeys, enabling ship from store and click and collect capabilities

CUSTOMIZED LOGIC

Implementation customized fulfillment logic to prioritize inventory used first, enabling Breitling to shield store inventories from online purchase as needed

BRAND-SPECIFIC REQUIREMENTS

Customization for Breitling brand-specific requirement, adding ability to record the serial number of each product within the inventory system

Emma responds to the challenges presented by its rapid growth with a new and transformative ecommerce solution that vastly improves customer engagement, leading to a 98 percent reduction in customer contact center call-ins.

A Transformative Ecommerce Solution

FLUENT COMMERCE

Rapid deployment and integration of Fluent Commerce order management alongside CommerceTools as part of a digital transformation initiative

MVP APPROACH

Ayata’s Minimum Viable Product (MVP) approach enabled the rollout and full deployment of Fluent Commerce to their first market within four weeks, and their second market two weeks later allowing the rapid deployment into other global markets

TAILORED SOLUTIONS

Development and implementation of complex and tailored fulfillment rules for specific markets as needed during deployment

The dashcam manufacturer's close collaboration with Ayata enables a massive growth in D2C sales and a rapid expansion into 19 countries across Europe and North America.

New Ecommerce website

A SUPPORTIVE PLATFORM

Nextbase selected BigCommerce as their ecommerce platform due to the provider's focus on innovative design, flexibility, and ease of use, as well as their welcoming attitude. Other providers, de Santi said, were far less approachable. "I have a rule that I've established over my career, which is, 'If it's hard to buy, imagine later – it's going to be worse," he said.

THE RIGHT AGENCY

Rather than attempting to select an agent on their own, Nextbase asked BigCommerce to suggest the best fit for their needs. On BigCommerce's recommendation, they began working with Ayata soon after and have been very happy with the choice. "We've always challenged them, and they've always been able to accept that and deliver," de Santi said.

A FLEXIBLE APPROACH

One of Ayata's key strengths lies in its ability to adapt easily to the way a client wants the project to be run, and for Nextbase, that's been crucial. "In most cases, we don't know exactly how things are going to work, so we need to adjust on the fly," de Santi said. "And Ayata has always been very flexible."

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