Breitling rapidly transforms its order management platform, resulting in significantly enhanced inventory management, an improved customer experience – and a multimillion-dollar increase in sales.

A single consolidated view

A SINGLE VIEW

Ayata implemented Fluent Commerce to provide Breitling with a single consolidated view that displayed inventory from all of their channels both internally and to online customers.

MVP APPROACH

Ayata took a Minimum Viable Product (MVP) approach to this project in order to ensure a fast time to market and rapid ROI. The solution went live in its first region within two months, and was online across all of Breitling's key markets within four months. The strategy delivered value in the short term while laying a solid but customizable foundation for the future.

CLICK + COLLECT

In addition to providing a comprehensive overview of inventory levels, Ayata also focused on optimizing order orchestration journeys, enabling ship from store and click and collect capabilities, two hallmarks of efficient inventory management.

CUSTOMIZED LOGIC

Ayata implemented customized fulfillment logic to prioritize where the inventory was used first, enabling Breitling to shield store inventories from online purchase as needed.

SPECIFIED REQUIREMENTS

Ayata provided customization for a Breitling brand-specific requirement, adding the ability to record the serial number of each product within the inventory system.

Emma responds to the challenges presented by its rapid growth with a new and transformative ecommerce solution that vastly improves customer engagement, leading to a 98 percent reduction in customer contact center call-ins.

A Transformative Ecommerce Solution

FLUENT COMMERCE

Ayata rapidly deployed and integrated Fluent Commerce order management alongside CommerceTools as part of a digital transformation initiative that enabled a wide range of new fulfilment functionality.

MVP APPROACH

Ayata s Minimum Viable Product (MVP) approach enabled the rollout and full deployment of Fluent Commerce to their first market within four weeks, and their second market two weeks later. This fast time to market gave Emma the confidence to continue to deploy rapidly in other markets across the world.

TAILORED SOLUTIONS

Ayata developed and implemented complex and tailored fulfillment rules for specific markets as and when they were needed during deployment.

The dashcam manufacturer's close collaboration with Ayata enables a massive growth in D2C sales and a rapid expansion into 19 countries across Europe and North America.

New Ecommerce website

A SUPPORTIVE PLATFORM

Nextbase selected BigCommerce as their ecommerce platform due to the provider's focus on innovative design, flexibility, and ease of use, as well as their welcoming attitude. Other providers, de Santi said, were far less approachable. "I have a rule that I've established over my career, which is, 'If it's hard to buy, imagine later – it's going to be worse," he said.

THE RIGHT AGENCY

Rather than attempting to select an agent on their own, Nextbase asked BigCommerce to suggest the best fit for their needs. On BigCommerce's recommendation, they began working with Ayata soon after and have been very happy with the choice. "We've always challenged them, and they've always been able to accept that and deliver," de Santi said.

A FLEXIBLE APPROACH

One of Ayata's key strengths lies in its ability to adapt easily to the way a client wants the project to be run, and for Nextbase, that's been crucial. "In most cases, we don't know exactly how things are going to work, so we need to adjust on the fly," de Santi said. "And Ayata has always been very flexible."

COLLABORATIVE PARTNERSHIP

That flexibility is enabled by a very close partnership with Ayata's team. As one example, de Santi said, Ayata's developers recently called on a Saturday to tell him they had noticed he'd configured a promotion in Canada incorrectly – and they'd already fixed it. "They truly care about what's going on," he said. "How can you put a price on that?"

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