Achievements and Success Stories
This dashcam manufacturer’s close collaboration with Ayata and BigCommerce enabled a massive growth in D2C sales and a rapid expansion into 19 countries across Europe and North America.
New Ecommerce website
A SUPPORTIVE PLATFORM
Nextbase selected BigCommerce as their ecommerce platform due to the provider’s focus on innovative design, flexibility, and ease of use, as well as their welcoming attitude. Other providers, de Santi said, were far less approachable. “I have a rule that I’ve established over my career, which is, ‘If it’s hard to buy, imagine later – it’s going to be worse,” he said.
THE RIGHT AGENCY
Rather than attempting to select an agent on their own, Nextbase asked BigCommerce to suggest the best fit for their needs. On BigCommerce’s recommendation, they began working with Ayata soon after and have been very happy with the choice. “We’ve always challenged them, and they’ve always been able to accept that and deliver,” de Santi said.
A FLEXIBLE APPROACH
One of Ayata’s key strengths lies in its ability to adapt easily to the way a client wants the project to be run, and for Nextbase, that’s been crucial. “In most cases, we don’t know exactly how things are going to work, so we need to adjust on the fly,” de Santi said. “And Ayata has always been very flexible.”
COLLABORATIVE PARTNERSHIP
That flexibility is enabled by a very close partnership with Ayata’s team. As one example, de Santi said, Ayata’s developers recently called on a Saturday to tell him they had noticed he’d configured a promotion in Canada incorrectly – and they’d already fixed it. “They truly care about what’s going on,” he said. “How can you put a price on that?”
Emma responds to the challenges presented by its rapid growth with a new and transformative ecommerce solution that vastly improves customer engagement, leading to a 98 percent reduction in customer contact center call-ins.
A Transformative Ecommerce Solution
FLUENT COMMERCE
Ayata rapidly deployed and integrated Fluent Commerce order management alongside commercetools as part of a digital transformation initiative that enabled a wide range of new fulfilment functionality.
MVP APPROACH
Ayata’s Minimum Viable Product (MVP) approach enabled the rollout and full deployment of Fluent Commerce to their first market within four weeks, and their second market two weeks later. This fast time to market gave Emma the confidence to continue to deploy rapidly in other markets across the world.
TAILORED SOLUTIONS
Ayata developed and implemented complex and tailored fulfillment rules for specific markets as and when they were needed during deployment.
Breitling rapidly transforms its order management platform, resulting in significantly enhanced inventory management, an improved customer experience – and a multimillion-dollar increase in sales.
A single consolidated view
A SINGLE VIEW
Ayata implemented Fluent Commerce to provide Breitling with a single consolidated view that displayed inventory from all of their channels both internally and to online customers.
MVP APPROACH
Ayata took a Minimum Viable Product (MVP) approach to this project in order to ensure a fast time to market and rapid ROI. The solution went live in its first region within two months, and was online across all of Breitling’s key markets within four months. The strategy delivered value in the short term while laying a solid but customizable foundation for the future.
CLICK + COLLECT
In addition to providing a comprehensive overview of inventory levels, Ayata also focused on optimizing order orchestration journeys, enabling ship from store and click and collect capabilities, two hallmarks of efficient inventory management.
CUSTOMIZED LOGIC
Ayata implemented customized fulfillment logic to prioritize where the inventory was used first, enabling Breitling to shield store inventories from online purchase as needed.
SPECIFIED REQUIREMENTS
Ayata provided customization for a Breitling brand-specific requirement, adding the ability to record the serial number of each product within the inventory system.
More Case Studies
Furniture Retail Company Case Study
This furniture retailer s new order management optimizes fulfilment between a variety of disparate warehouses and suppliers, resulting in significantly reduced delivery times.
Luxury Swiss Chocolatier Case Study
An upgraded OMS gives the chocolatier worry-free scalability, easy customization, and efficient coordination between its brands, warehouses, and retail locations.
Games Workshop Case Study
The miniature wargames company behind the Warhammer brand replaces an outdated legacy solution with a best-of-breed OMS that easily coordinates complex fulfillment processes between four globally distributed warehouses and over 500 stores worldwide.
Triumph Motorcycles Case Study
The motorcycle brand rapidly enters the world of ecommerce, bringing Triumph-branded merchandise to John Lewis online marketplace in the space of three weeks.
B&Q Case Study
The home improvement retailer turns to Ayata to provide a throttled implementation of a new order management system that optimizes its online shopping experience, improves sustainability, and reduces order cancelations, resulting in a dramatic increase in sales.
QualityGroup Case Study
The rapidly growing nutrition company quickly deploys a customized order management system that easily handles the addition of new geographically distributed warehouses, massive surges during flash sales, and a complex variety of order types and priorities.
INDUSTRY-LEADING PARTNERSHIPS
