Triumph Motorcycles
The motorcycle brand rapidly enters the world of ecommerce, bringing Triumph-branded merchandise to John Lewis online marketplace in the space of three weeks.
ORGANIZATION
The UK motorcycle manufacturer Triumph Motorcycles took a dynamic step into ecommerce in the spring of 2020. Building on its rich heritage, Triumph introduced an online store offering a wide range of clothing and other merchandise, giving enthusiasts a new way to engage with and celebrate the brand.
CHALLENGES
Triumph was approached by retailer John Lewis, who proposed adding the company s merchandise to John Lewis The Edge online marketplace. While the opportunity was highly attractive in terms of increased revenue and brand awareness, Triumph s internal development team lacked the time or the resources to build the necessary integrations quickly.
Two concerns were paramount. First, Triumph wanted to introduce the offering in time for peak trading during the Christmas holidays, requiring an accelerated launch schedule. Second, accuracy and reliability were crucial, due to the potential fees incurred via the marketplace in case of inaccurate inventory or inability to meet orders.
SOLUTIONS
A PROVEN TRACK RECORD
PRE-BUILD CONNECTORS
RAPID TIME TO MARKET
Results
The integration was completed within three weeks, getting Triumph s marketplace up and running well in advance of the Christmas holiday season.
The reliability and accuracy of the platform meant that Triumph avoided paying a single fee for stock, sales, or order issues.
The established setup will now enable Triumph to integrate with other marketplaces quickly and easily in the future, expanding the brand s global reach.