The UK motorcycle manufacturer Triumph Motorcycles took a dynamic step into ecommerce in the spring of 2020. Building on its rich heritage, Triumph introduced an online store offering a wide range of clothing and other merchandise, giving enthusiasts a new way to engage with and celebrate the brand.

Triumph was approached by retailer John Lewis, who proposed adding the company s merchandise to John Lewis The Edge online marketplace. While the opportunity was highly attractive in terms of increased revenue and brand awareness, Triumph s internal development team lacked the time or the resources to build the necessary integrations quickly.

Two concerns were paramount. First, Triumph wanted to introduce the offering in time for peak trading during the Christmas holidays, requiring an accelerated launch schedule. Second, accuracy and reliability were crucial, due to the potential fees incurred via the marketplace in case of inaccurate inventory or inability to meet orders.



Triumph chose Ayata Commerce as their integration partner due to Ayata s proven track record of flexibility and reliability, along with their in-depth understanding of all systems in the stack, including Patchworks, Commercetools, and Torque.


To ensure a smooth and efficient launch within a tight timeframe, Ayata leveraged Patchworks extensive range of integration features, including pre-built connectors and a no-code/low-code user experience


Ayata s extensive prior experience in implementing Patchworks at pace ensured they were able to achieve the rapid time to market that Triumph s ambitious plans required.
The integration was completed within three weeks, getting Triumph s marketplace up and running well in advance of the Christmas holiday season.
The reliability and accuracy of the platform meant that Triumph avoided paying a single fee for stock, sales, or order issues.
The established setup will now enable Triumph to integrate with other marketplaces quickly and easily in the future, expanding the brand s global reach.