The D2C Opportunity
D2C (Direct to consumer) provides an incredible opportunity for a growing brand, retailers have experienced serious success by fostering the right type of D2C environment and utilising technology to showcase their product offering in a consumer-focused channel. By...
How to Address the D2C Market
More and more brands are opting to go direct and there are lots of reasons why they should. For those who know how to address their market, the opportunity is significant. It may sound like an obvious statement however with the pace of change in today’s technology...
How to Move From B2B to D2C
In a traditional B2B model, Manufacturers/Brands sell their goods to other organisations who then sell onto the Consumer. E-commerce is shaking up this traditional B2B sales model as it gives greater opportunity for the B2B company to reach consumers directly. D2C...
What’s the difference between B2C and D2C?
The rise of eCommerce has brought a drastic change in consumers’ buying habits and revenue models. Brands often now prefer to sell directly to the customer rather than going through a third party and customers tend to prefer buying directly from businesses. B2C stands...
What Does a Work-life Balance Mean to Ayata?
Before covid most people were familiar with the traditional office workday, often much of your day would be consumed by commuting, chatting with co-workers, getting coffee and lunch with the remaining time spent actually working and very little (if any) time for...
The Financial Considerations of Headless Commerce
Initial Concerns Like any project a strong business case is key. A compelling business case covers the background and the strategic context of a project while providing a well-structured argument for the project’s implementation. Many people who sponsor and/or...
The Complexities of Headless Commerce
So, you’ve decided that headless is the solution for you, but how far down the rabbit hole do you go? When it comes to headless there is no one size fits all approach and it’s not an overnight exercise, it always takes time. We understand the need to ensure...
How Headless Empowers a Business
A lot of people are talking about the value of headless commerce, however what is examined in less detail is exactly how headless empowers your content editors and brand managers, and what kind of value and tooling headless provides to them. At its core Headless...