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What’s the difference between B2C and D2C?

What’s the difference between B2C and D2C?

The rise of eCommerce has brought a drastic change in consumers’ buying habits and revenue models. Brands often now prefer to sell directly to the customer rather than going through a third party and customers tend to prefer buying directly from businesses. B2C stands...
What Does a Work-life Balance Mean to Ayata?

What Does a Work-life Balance Mean to Ayata?

Before covid most people were familiar with the traditional office workday, often much of your day would be consumed by commuting, chatting with co-workers, getting coffee and lunch with the remaining time spent actually working and very little (if any) time for...
The Financial Considerations of Headless Commerce  

The Financial Considerations of Headless Commerce  

Initial Concerns Like any project a strong business case is key.  A compelling business case covers the background and the strategic context of a project while providing a well-structured argument for the project’s implementation. Many people who sponsor and/or...
The Complexities of Headless Commerce

The Complexities of Headless Commerce

So, you’ve decided that headless is the solution for you, but how far down the rabbit hole do you go? When it comes to headless there is no one size fits all approach and it’s not an overnight exercise, it always takes time. We understand the need to ensure...
How Headless Empowers a Business

How Headless Empowers a Business

A lot of people are talking about the value of headless commerce, however what is examined in less detail is exactly how headless empowers your content editors and brand managers, and what kind of value and tooling headless provides to them. At its core Headless...
Is Headless the Right Question?

Is Headless the Right Question?

Everyone is asking themselves; should we be going headless or not? But is that the right question to be asking? It all comes down to a series of factors; your business goals and your problems alongside a host of other contextual information, you could be trying to...
What International Women’s Day means to AyataCommerce

What International Women’s Day means to AyataCommerce

As we celebrate International Women’s Day, it’s important we look at the amazing work women are doing and reflect on how we can ensure that we as a company remain inclusive, never shying away from our responsibility to make life easier for our employees. At present,...
Gamification in ecommerce: Fad or Future?

Gamification in ecommerce: Fad or Future?

Intro Consumption is more than just a necessity, it’s often a leisure activity. That said, many of us try make our shopping experiences as brief and convenient as possible; find what you want, add to basket and then checkout all in as little time as possible, therein...
The Success of Subject Matter Experts

The Success of Subject Matter Experts

SMEs (Subject matter experts) have a critical role to play in generating growth, employment, and solutions for people at the base of the pyramid in emerging economies such as the ecommerce market. They’re also adaptable and agile, more responsive to situations due to...
Context, Not Control

Context, Not Control

Independent Decision Makers We want our employees to be great independent decision makers; to only consult their manager when they are unsure of the right decision. The leader’s job at every level is to set clear context so that others have the right information...
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