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Case Studies
Breitling
Breitling rapidly transforms its order management platform, resulting in significantly enhanced inventory management, an improved customer experience – and a multimillion-dollar increase in sales.
A single consolidated view
A SINGLE VIEW INVENTORY
Implementation of Fluent Commerce to provide Breitling with a single view that displayed inventory of their channels
MVP APPROACH
A Minimum Viable Product (MVP) approach to ensure a fast time to market and rapid ROI
CLICK + COLLECT
A focus on optimizing order orchestration journeys, enabling ship from store and click and collect capabilities
CUSTOMIZED LOGIC
Implementation customized fulfillment logic to prioritize inventory used first, enabling Breitling to shield store inventories from online purchase as needed
BRAND-SPECIFIC REQUIREMENTS
Customization for Breitling brand-specific requirement, adding ability to record the serial number of each product within the inventory system
Emma responds to the challenges presented by its rapid growth with a new and transformative ecommerce solution that vastly improves customer engagement, leading to a 98 percent reduction in customer contact center call-ins.
A Transformative Ecommerce Solution
FLUENT COMMERCE
Rapid deployment and integration of Fluent Commerce order management alongside CommerceTools as part of a digital transformation initiative
MVP APPROACH
Ayata’s Minimum Viable Product (MVP) approach enabled the rollout and full deployment of Fluent Commerce to their first market within four weeks, and their second market two weeks later allowing the rapid deployment into other global markets
TAILORED SOLUTIONS
Development and implementation of complex and tailored fulfillment rules for specific markets as needed during deployment
NEXTBASE
The dashcam manufacturer’s close collaboration with Ayata enables a massive growth in D2C sales and a rapid expansion into 19 countries across Europe and North America.
New Ecommerce website
A SUPPORTIVE PLATFORM
Nextbase selected BigCommerce as their ecommerce platform due to the provider’s focus on innovative design, flexibility, and ease of use, as well as their welcoming attitude. Other providers, de Santi said, were far less approachable. “I have a rule that I’ve established over my career, which is, ‘If it’s hard to buy, imagine later – it’s going to be worse,” he said.
THE RIGHT AGENCY
Rather than attempting to select an agent on their own, Nextbase asked BigCommerce to suggest the best fit for their needs. On BigCommerce’s recommendation, they began working with Ayata soon after and have been very happy with the choice. “We’ve always challenged them, and they’ve always been able to accept that and deliver,” de Santi said.
A FLEXIBLE APPROACH
One of Ayata’s key strengths lies in its ability to adapt easily to the way a client wants the project to be run, and for Nextbase, that’s been crucial. “In most cases, we don’t know exactly how things are going to work, so we need to adjust on the fly,” de Santi said. “And Ayata has always been very flexible.”
CASE STUDIES
TRIUMPH
The motorcycle brand rapidly enters the world of ecommerce, bringing Triumph-branded merchandise to John Lewis online marketplace in the space of three weeks.
QUALITY GROUP
The rapidly growing nutrition company quickly deploys a customized order management system that easily handles the addition of new geographically distributed warehouses, massive surges during flash sales, and a complex variety of order types and priorities.
B&Q
The home improvement retailer turns to Ayata to provide a throttled implementation of a new order management system that optimizes its online shopping experience, improves sustainability, and reduces order cancelations, resulting in a dramatic increase in sales.
FURNITURE RETAIL COMPANY
This furniture retailer s new order management optimizes fulfilment between a variety of disparate warehouses and suppliers, resulting in significantly reduced delivery times.
GAMES WORKSHOP
The miniature wargames company behind the Warhammer brand replaces an outdated legacy solution with a best-of-breed OMS that easily coordinates complex fulfillment processes between four globally distributed warehouses and over 500 stores worldwide.
LAXURY SWISS
An upgraded OMS gives the chocolatier worry-free scalability, easy customization, and efficient coordination between its brands, warehouses, and retail locations.
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