How Headless Empowers a Business
A lot of people are talking about the value of headless commerce, however what is examined in less detail is exactly how headless empowers your content editors and brand managers, and what kind of value and tooling headless provides to them. At its core Headless...
Is Headless the Right Question?
Everyone is asking themselves; should we be going headless or not? But is that the right question to be asking? It all comes down to a series of factors; your business goals and your problems alongside a host of other contextual information, you could be trying to...
What International Women’s Day means to AyataCommerce
As we celebrate International Women’s Day, it’s important we look at the amazing work women are doing and reflect on how we can ensure that we as a company remain inclusive, never shying away from our responsibility to make life easier for our employees. At present,...
Gamification in ecommerce: Fad or Future?
Intro Consumption is more than just a necessity, it’s often a leisure activity. That said, many of us try make our shopping experiences as brief and convenient as possible; find what you want, add to basket and then checkout all in as little time as possible, therein...
The Success of Subject Matter Experts
SMEs (Subject matter experts) have a critical role to play in generating growth, employment, and solutions for people at the base of the pyramid in emerging economies such as the ecommerce market. They’re also adaptable and agile, more responsive to situations due to...
Context, Not Control
Independent Decision Makers We want our employees to be great independent decision makers; to only consult their manager when they are unsure of the right decision. The leader's job at every level is to set clear context so that others have the right information to...
Freedom and Responsibility in the Workplace
Our Attitude There are companies where people ignore rubbish on the floor in the office, leaving it for someone else to pick it up, and then there are companies where people in the office pick up the trash they see, as they would at home. We try hard to be the latter,...
Why Choose a Headless CMS?
What is a Headless CMS? A headless CMS is a back end only content management system; it doesn’t generate a public-facing channel, like a website. It’s constructed as a content repository that makes content this accessible through a RESTful API. This can then display...
The Commoditization of Ecommerce
What is Commoditization? Commoditization refers to a process in which goods or services become relatively indistinguishable from the same type of offerings presented by a rival company. Generally speaking, commoditized products within categories are so similar to one...
Digital Transformation
What is Digital Transformation? Because Digital Transformation looks different for each individual company it can be hard to define it exactly, however, to describe it broadly, it’s the use of any digital technology to provide better products, services, and...
WE FOSTER COLLABORATIONS
