Blog - AyataCommerce

What International Women’s Day means to AyataCommerce

As we celebrate International Women’s Day, it’s important we look at the amazing work women are doing and reflect on how we can ensure that we as a company remain inclusive, never shying away from...

Gamification in ecommerce: Fad or Future?

IntroConsumption is more than just a necessity, it’s often a leisure activity. That said, many of us try make our shopping experiences as brief and convenient as possible; find what you want, add...

The Success of Subject Matter Experts

SMEs (Subject matter experts) have a critical role to play in generating growth, employment, and solutions for people at the base of the pyramid in emerging economies such as the ecommerce market. They’re...

Context, Not Control

Independent Decision MakersWe want our employees to be great independent decision makers; to only consult their manager when they are unsure of the right decision. The leader's job at every level...

Freedom and Responsibility in the Workplace

Our AttitudeThere are companies where people ignore rubbish on the floor in the office, leaving it for someone else to pick it up, and then there are companies where people in the office pick up the...

Why Choose a Headless CMS?

What is a Headless CMS?A headless CMS is a back end only content management system; it doesn’t generate a public-facing channel, like a website. It’s constructed as a content repository that...

The Commoditization of Ecommerce

What is Commoditization?Commoditization refers to a process in which goods or services become relatively indistinguishable from the same type of offerings presented by a rival company. Generally speaking,...

Digital Transformation

What is Digital Transformation?Because Digital Transformation looks different for each individual company it can be hard to define it exactly, however, to describe it broadly, it’s the use of any...

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