by Andrew Hackett | 23 Nov, 2022
When migrating to a composable platform, organisations are provided with a tremendous opportunity to offer truly personalised experiences to their customers, but only if they are capable of utilising carefully handled data and cross-company thinking to drive personalisation.
Composable platforms offer best of breed as a genericised benefit which is often labelled as the source of success for a brand’s successful personalisation efforts. This is true to an extent, without best-of-breed technology enabling each part of an experience, it can be difficult to take that experience to the next level. however simply having the capability does not guarantee your customer a better experience. without a robust approach to data and firm understanding of what personalisation means to your organisation across the entire business it’s still very easy to provide your customer a broken journey.
by Nigel Hunter | 14 Nov, 2022
Replatforming projects focus on features and forget the data. Product, category and customer data all need planning early, or they’ll slow your go-live.
by Andrew Hackett | 4 Nov, 2022
Shoppers expect one brand across every channel. Here’s how to build an omnichannel approach that starts with what the business needs, then picks the technology to match.
by Nigel Hunter | 27 Oct, 2022
Shoppers move between online, offline and social channels without thinking about it. Monolithic platforms and bolt-on integrations struggle to keep up; composable commerce lets you follow them.
by Andrew Hackett | 19 Oct, 2022
Moving from a monolithic platform to composable commerce comes down to two outcomes: growing revenue and running more efficiently. We explain how composable delivers both.
by Max Schoutissen | 18 Oct, 2022
Flexibility, scalability, faster time to market and a better customer experience all lead back to revenue and efficiency. Here is why choosing the right platform to migrate to matters, and where to start.
