What Is Single View of Customer and How Do You Achieve It?
Are you looking for ways to better understand your customer and their journey with your business? In a competitive marketplace, having an accurate understanding of your customers is key in developing strong customer relationships. Knowing who exactly your customers...
Migrating to Meet your Consumers
The modern consumer is everywhere, online, offline, in-store and out of store, can you meet those consumers no matter where they are? And more importantly do you have the ability to reach those consumers if they go somewhere else? Being able to quickly turn what was...
Adapting for Long Term Success
Listen to our CEO Shine Mathew share his expertise in tailoring online infrastructure for both short and long-term success. Join us as we discuss: – Finding advantages through flexibility – Bettering customer experience – Understanding fulfilment...
The Complexities of Implementing eCommerce vs OMS
Implementing a new ecommerce engine or an OMS (order management system) both come with their own myriad collection of intricacies. When choosing between which one to implement first it’s crucial to understand the complexities these implementations face, to do this...
How to Move From B2B to D2C
In a traditional B2B model, Manufacturers/Brands sell their goods to other organisations who then sell onto the Consumer. E-commerce is shaking up this traditional B2B sales model as it gives greater opportunity for the B2B company to reach consumers directly. D2C...
Why Choose a Headless CMS?
What is a Headless CMS? A headless CMS is a back end only content management system; it doesn’t generate a public-facing channel, like a website. It’s constructed as a content repository that makes content this accessible through a RESTful API. This can then display...
The Commoditization of Ecommerce
What is Commoditization? Commoditization refers to a process in which goods or services become relatively indistinguishable from the same type of offerings presented by a rival company. Generally speaking, commoditized products within categories are so similar to one...