Formex Press Release

Formex Partners with AyataCommerce to Drive Global Sales


Working Closely with AyataCommerce, Formex has relaunched their website using BigCommerce’s Open SaaS platform to enhance their Customer Experience for all their digital channels, and integrated Global-e to strengthen their international strategy.


London, January 31, 2022: Formex Watches, a luxury Swiss watch manufacturer and retailer partnered with AyataCommerce, a UK-based ecommerce agency to further advance their online growth.

Having experienced success after introducing a new distribution model, based on a direct-to-consumer approach, Formex, looking to expand upon this approach migrated to BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established brands, in order to expand to foreign markets more easily and provide a smooth, streamlined experience to a global network of customers.

Partnering with AyataCommerce, their website was swiftly replatformed and overhauled with an enhanced CX alongside integration of Global-e to accelerate their direct-to-consumer model and improve international ecommerce growth.

“Due to limitations on Shopify, we decided to setup a new store on BigCommerce, allowing us to grow internationally. We were looking to keep the custom features we had on our previous store while optimizing user experience and internal operational processes. AyataCommerce has done an incredible job in managing this project, setting expectation, creating the new store and migrating all customer and product data. Based on the highly positive experience and their pro-active approach, we decided to continue working with AyataCommerce for upcoming project” - Markus Walchli, CMO of FormexWatch SA

“From the outset the Ayata team was excited about this opportunity to work with Formex.  Ideas were flying from the first meeting which we were able to support with a strong delivery. The potential for Formex to grow in the future has become easier with the move to best of breed technology” – Shine Mathew, CEO of AyataCommerce.

"At BigCommerce, our core focus is providing our merchants access to all the tools and services they need to build, innovate on and grow – and that’s why we partner with industry-leading agencies like AyataCommerce," said Jim Herbert, GM and vice president of BigCommerce, EMEA. "We are excited to work with such a talented and well-respected agency to bring additional value to BigCommerce merchants seeking a top-notch website experience."

About Formex

Formex Swiss Watches was established in 1999 and is an independent family-owned watch manufacturer based in Biel/Bienne - known as the cradle of Swiss watchmaking. They have roots in high-end watch manufacturing, developing and producing watches that meet the highest quality standards in the industry, they equip them with exceptional, unique engineered features to add more functionality and comfort. Through an innovative distribution model, Formex offers an affordable luxury watchmaking experience for those who appreciate fine timepieces and exceptional craftsmanship.
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About AyataCommerce

AyataCommerce is a technology services company that helps businesses build digital commerce solutions which put customers first. We help drive revenue and increase profits. With teams of people around the globe, AyataCommerce works to deploy regional expertise, best in class technology governance and our proven delivery model to integrate solutions on-time and on-budget.
AyataCommerce has extensive experience integrating digital platforms such as SAP hybris, Salesforce Commerce Cloud, Fluent Commerce and BigCommerce. We work with many well-known brands such as Dr Martens, Breitling, MyDeposits and Affirm amongst others.

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About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2B and B2C companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney.

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BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

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