What Is Single View of Customer and How Do You Achieve It?
Are you looking for ways to better understand your customer and their journey with your business? In a competitive marketplace, having an accurate understanding of your customers is key in developing strong customer relationships. Knowing who exactly your customers...
Mixed Basket – Fewer Baskets, More Revenue
Mixed basket (sometimes referred to as mixed order) is the capability for a customer to build a basket of products available in-store, online and in other stores, then complete a single transaction, with fulfilment automatically taking place from various locations....
Migration – Offering Personalised Experiences
When migrating to a composable platform, organisations are provided with a tremendous opportunity to offer truly personalised experiences to their customers, but only if they are capable of utilising carefully handled data and cross-company thinking to drive...
Migration – Don’t Forget the Data!
Migrating your product, category and customer data may be the most overlooked aspect when replatforming your ecommerce system landscape. If you’re replatforming from a monolithic to a composable landscape, it’s essential that you prioritise your data. When thinking...
An Omnichannel Approach
Most consumers no longer act within or even think about traditional channel boundaries, they’re also increasingly likely to evaluate brand and retailer based on the seamlessness of their experience. This is because their expectations are being set by their previous...
Migrating to Meet your Consumers
The modern consumer is everywhere, online, offline, in-store and out of store, can you meet those consumers no matter where they are? And more importantly do you have the ability to reach those consumers if they go somewhere else? Being able to quickly turn what was...
Why Migrate from Monolithic to Composable?
So, why would you want to migrate your ecommerce site? Generally speaking, there are two basic drivers behind why anyone migrates, firstly the revenue you can drive from migrating, and secondly the business efficiencies you can gain from migrating. Migrating can help...
Is it Time for a Change?
All of the above can give you flexibility, scalability, faster time to market, improved CX, better optimisation and more. However these all tie back into two things; increased revenue and increased business efficiency. An effective Digital Transformation strategy...