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The Quality Group, based in Hamburg, Germany, manufactures and distributes the popular nutrition brands ESN, More Nutrition, and Foodist. The fast-growing company, which is jointly owned by its founders and CVC Capital Partners, currently boasts more than €450 million in annual sales.
The company also regularly offers flash sales, adding significant complexity to their inventory management requirements. The platform needed to be able to scale in response to a sudden surge in orders during those sales, while maintaining detailed, real-time visibility into the location and availability of all stock.The Quality Group also works with social media influencers to promote its products, placing unique demands on their fulfillment process. When a new product is launched, influencers need to receive it the same day so they can promote it immediately, requiring a system that can delineate and manage a complex array of order priority levels.A new order management system was also urgently needed due to the company's rapid growth. While The Quality Group had previously kept all stock in a single warehouse, things were made significantly more complex when they added a second – and since then, two more warehouses have been added to the mix.To respond to this added complexity, after attempting to implement Fluent Order Management internally, The Quality Group turned to Ayata to manage the implementation. Speed was extremely important to them, both to respond quickly to the challenges they faced and to realize the value of the new deployment as rapidly as possible.
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