Blog
In a traditional B2B model, Manufacturers/Brands sell their goods to other organisations who then sell onto the Consumer. E-commerce is shaking up this traditional B2B sales model as it gives greater...
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The rise of eCommerce has brought a drastic change in consumers’ buying habits and revenue models. Brands often now prefer to sell directly to the customer rather than going through a third party and...
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Before covid most people were familiar with the traditional office workday, often much of your day would be consumed by commuting, chatting with co-workers, getting coffee and lunch with the remaining...
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Initial ConcernsLike any project a strong business case is key.  A compelling business case covers the background and the strategic context of a project while providing a well-structured argument...
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So, you’ve decided that headless is the solution for you, but how far down the rabbit hole do you go? When it comes to headless there is no one size fits all approach and it's not an overnight exercise,...
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A lot of people are talking about the value of headless commerce, however what is examined in less detail is exactly how headless empowers your content editors and brand managers, and what kind of value...
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Everyone is asking themselves; should we be going headless or not? But is that the right question to be asking? It all comes down to a series of factors; your business goals and your problems alongside...
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As we celebrate International Women’s Day, it’s important we look at the amazing work women are doing and reflect on how we can ensure that we as a company remain inclusive, never shying away from...
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IntroConsumption is more than just a necessity, it’s often a leisure activity. That said, many of us try make our shopping experiences as brief and convenient as possible; find what you want, add...
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News
AyataCommerce Receives SAP EMEA N Partner Excellence Award 2022 for Top New Partner Award presented at Customer Success Summit 2022  London, United Kingdom, 8th February...
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News
Formex Partners with AyataCommerce to Drive Global Sales Working Closely with AyataCommerce, Formex has relaunched their website using BigCommerce’s Open SaaS platform to enhance their...
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SMEs (Subject matter experts) have a critical role to play in generating growth, employment, and solutions for people at the base of the pyramid in emerging economies such as the ecommerce market. They’re...
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News
Emma - The Sleep Company unboxes Fluent Commerce and Commercetools to drive online salesEmma – The Sleep Company, the world’s largest ‘direct to customer’ mattress brand, has chosen Fluent...
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Independent Decision MakersWe want our employees to be great independent decision makers; to only consult their manager when they are unsure of the right decision. The leader's job at every level...
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Our AttitudeThere are companies where people ignore rubbish on the floor in the office, leaving it for someone else to pick it up, and then there are companies where people in the office pick up the...
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Blog
What is a Headless CMS?A headless CMS is a back end only content management system; it doesn’t generate a public-facing channel, like a website. It’s constructed as a content repository that...
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What is Commoditization?Commoditization refers to a process in which goods or services become relatively indistinguishable from the same type of offerings presented by a rival company. Generally speaking,...
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Blog
What is Digital Transformation?Because Digital Transformation looks different for each individual company it can be hard to define it exactly, however, to describe it broadly, it’s the use of any...
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