Partnership adds Attraqt’s innovative AI-powered search and personalisation solutions to AyataCommerce’s suite of digital commerce solutions
8th December: Attraqt and AyataCommerce announced a partnership that enables online retailers and brands to benefit from Attraqt’s market-leading capabilities as part of the digital commerce solutions that are delivered by AyataCommerce.
Attraqt brings to the partnership the ability for every customer to deliver the best possible product discovery experience for their shoppers – by combining the very best capabilities in search, merchandising, recommendations and personalization. This all-in-one solution is powered by the very latest AI to ensure that every single visit to an ecommerce site helps the shopper find the exact products that match their needs, irrespective of the channel, device or context of their visit. Over 300 of the world’s best-known brands now benefit from Attraqt’s API-first technology that complements a headless commerce environment and provides retailers with the agility to respond and deliver to both shopper and commercial expectations.
John Raap, Chief Strategy and Partner Officer said: It’s critical for retailers to build out the right ecommerce ecosystem. Consumer expectation continues to grow and with the changing market conditions that we have all experienced in the last year, the stakes are at an all time high. Competition is fierce, and to achieve differentiation and win the hearts and minds of the shopper, retailers need to assemble the best technology for what is required. We welcome our partnership with AyataCommerce as further validation of our ability to deliver the very best product discovery experiences for our joint customers.”
AyataCommerce’s approach of working with businesses to embrace change by clearly articulating the implications of the change for the organisation, the customer and the impact on value, current and future embraces the capabilities of the Attraqt offering.
Utilising the Ayata ‘Build, Measure, Learn’ framework allows for a controlled and deliberate adoption into the organisation ultimately resulting in faster & safer innovative thinking for business optimisation.
Andrew Hackett, AyataCommerce said: There are a number of benefits of adopting a composable solution however it is vital to also understand the involvement of the business owner(s) and subject matter experts. Working with stakeholders to determine the right combination and commitment, the return is limitless.
Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands, manufacturers and retailers. Attraqt provides a set of API-enabled, algorithm-driven, intelligent SaaS services covering personalization, search, navigation, merchandising, recommendations and internationalization.
The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms. This helps build true personalization strategies and creates differentiated experiences at scale, so our customers can exceed the expectations of today’s shopper, while reaching commercial goals.
AyataCommerce is a Digital Services Company that helps businesses solve the challenges of engaging & transacting with customers, as well as the address internal operations. With teams of people around the globe, AyataCommerce works to deploy regional expertise alongside best in class technology governance and a proven delivery model to put solutions live on-time and on-budget.
AyataCommerce has experience of integrating to enterprise digital platforms such as SAP Commerce Cloud, ElasticPath Commerce Cloud, BigCommerce, Amplience and Magnolia. AyataCommerce works with brands such as Dr Martens, MyDeposits, Vertu as well as a number of luxury brands.